AVA Conference Melbourne 2017

Pets - like people pass along breed-specific and family genetic disorders from generation to generation. Recent advances in genetic testing now allows veterinarians to screen pets for a large range of genetic conditions and traits in one single affordable profile. The use of easy DIY DNA collection using cheek swabs, combined with the vast reach of the internet, means pet owners now also have access to this information and will be turning to their veterinarians for advice. Are you confident discussing genetic test results with your customers? Are you ready to be a part of the genetic revolution that is re-shaping human and veterinary medicine? We’ll explore the necessity for changes in the veterinary practice model to accommodate the very real changes in today’s pet-owning consumers. Providing customers with personalised medicine solutions using predictive genetics for each individual and no equipment is required.